Why GDSN is Essential
Quality data powers business opportunities.
In a context of globalized exchanges where traceability is a requirement, GDSN and its standardized data structure is an important tool for improving relations between manufacturers, retailers and consumers.
GDSN ensures data quality from farm to fork at global scale.
Product information provided to retailers is often out-of-date, inaccurate and deficient. GDSN, with its GS1 standards requirements, solve this problem that most of retailers are facing.
Thanks to the GDSN, retailers achieve cost reduction and meet the demand of consumers who request more transparency and comprehensive product information.
More and more retailers are expecting GDSN standardized product content from manufacturers. GDSN enables manufacturers to easily meet these demands while gaining more business opportunities.
Thanks to the GDSN, brand owners and manufacturers have a true lever to gain market-share and can offer a homogenous omni-channel experience to consumers. Plus, retailers will always have the level of information they need.