How GDSN works

A network of interoperable data pools.

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GDSN’s mechanics rely on a perpetually updated flow of information from the publisher to the recipient.

Manufacturers and suppliers upload product content to GDSN where trading partners such as retailers can collect it. When brand owners edit data content for products, the information is updated in real-time for everyone within the global GDS network.

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Benefits for Manufacturers

Can publish product data to GDSN and then distribute it to any trading partners.

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Benefits for Retailers

The ability to gather accurate product data from manufacturers.

PARANGON is a GDSN-certified and tested data pool to provide you with an access to this powerful network. PARANGON was built and is maintained to comply with GS1 standards.

The use of a data pool such as PARANGON is required to synchronize data through GDSN.

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